Speaking with travel and tourism journalists at Travmedia’s International Media Marketplace (IMM) in Sydney on Friday 24 February, Destination Brisbane Consortium lead partner, The Star Entertainment Group was proud to showcase Queen’s Wharf Brisbane as a future tourist destination.
The exhibition-style event brought top travel journalists together with many of the world’s leading travel and tourism brands.
The growth of inbound tourism to Queensland was a hot topic raised by many media delegates.
Brisbane’s star is rising with major developments underway across the city that will help attract more domestic and international visitors in the future, particularly from the expanding middle-class market in China.
Research tells us, this market wants great local food and shopping experiences, natural attractions, a safe environment, exciting events, and luxury accommodation – everything that Queen’s Wharf Brisbane will offer.
Recent travel statistics by Tourism Research Australia show that in FY2016, Chinese visitation to Australia increased by 23 per cent and Queensland increased by 30 per cent.
To support the projected influx of visitors, Brisbane Airport is planning to complete its $1.3 billion second runway by 2020. When complete, Brisbane will have some of the best runway systems in Australia and match the capacity Hong Kong’s and Singapore’s airports.
IMM delegates were impressed with the quality and scale of development planned for Brisbane, especially when discussing how Queen’s Wharf Brisbane will help contribute to our city’s growth and reputation as a world-class destination.
By the time Queen’s Wharf Brisbane opens, expected in 2022, Brisbane is forecast to attract an additional 1.39 million tourists to the city each year, increasing Queensland’s annual tourism spend by a projected $1.69 billion.